Examining the Influence of Dynamic Equivalence on English to Urdu Translation of Shafak’s The Forty Rules of Love

Abstract

This study delves into the application of dynamic equivalence on the translation of Shafak’s novel, The Forty Rules of Love. The study employs the theoretical framework of dynamic equivalence propounded by Nida to ascertain whether the cultural nuances have been preserved in the TT, and through a detailed analysis explores how the translator navigates through linguistic and cultural differences to convey the intended meaning without any distortion of essence of meaning. The findings of this study indicate successful application of dynamic equivalence principles and the target text resonates with Urdu speakers; thus, maintaining natural expression, and preserving cultural nuances. The typographical errors and slight variations in certain translations prompt further investigation. The study contributes to the understanding of translation strategies, emphasizing the significance of dynamic equivalence in achieving meaningful and culturally relevant translations.