Understanding Advertisements Through Speech Acts

Abstract

Making an advertisement is similar to how we communicate with others. In a speech performance, words with meaning are used to deliver a message to the audience. The goal of this study is to describe perlocutionary, illocutionary and locutionary acts in advertising. This study is descriptive. This study looks at advertisements on television, namely PepsiCo, CocaCola, Shan Masala, Dettol and Tapal Danedar. The focus of this study is on a type of illocutionary function and perlocutionary function found in advertising discourse. The note technique is used to collect data. According to the findings, the forms of acts perlocutionary and illocutionary found in the advertisements on television include declarative, representational, expressive, and commissive.