Gender Representation in BBC: A Discourse Analysis of Media Coverage at the Olympics 2024

Authors

  • Aiman Tasneem Syed MS English Scholar, COMSATS University, Islamabad
  • Sarwat Farid Lecturer, Federal Urdu University, Islamabad. & MS English Scholar, COMSATS University, Islamabad
  • Syeda Afifa Hassan Kazmi Elementary Teacher, Department of Education, Government of Azad Jammu and Kashmir, Pakistan.

DOI:

https://doi.org/10.71281/jals.v3i3.392

Keywords:

Media Representation; Feminist Theory; Discourse Analysis; Gender Ideology; Gender Representation; Olympics; Gender.

Abstract

Media representation is crucial in the construction and dissemination of gender ideologies. Global events such as the Olympics and their coverage in the media have a significant influence, hence the need to study them. Recent studies on the Olympics have focused on economic, ecological and political impacts but no book length study is found on gender representation in Olympics media coverage. Thereby, using van Dijk’s model under the broader umbrella of Feminist Theory, the current study aims to qualitatively uncover the underlying gender ideologies in news articles on the recent global event of the Olympics 2024.

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Published

2025-07-17

How to Cite

Tasneem Syed, A., Farid, S., & Kazmi, S. A. H. (2025). Gender Representation in BBC: A Discourse Analysis of Media Coverage at the Olympics 2024. Journal of Arts and Linguistics Studies, 3(3), 3753–3764. https://doi.org/10.71281/jals.v3i3.392

Issue

Vol. 3 No. 3 (2025): Journal of Arts and Linguistics Studies

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.