Voices from the world: An analysis of discourse fragments from world leaders on Covid-19
Abstract
The research analyzed the discourse fragments from the speeches of world leaders to identify ideological perceptions and relationships of power. The analysis of the discourse was carried out to reveal hidden ideologies while identifying profiles, sourcing, macro and microstructures of the text. This study analyzed 15 chunks from the speeches of world leaders. Discourse was examined through van Dijk’s socio cognitive model and it was observed that how language was used to reproduce, organize and unmask ideology of both in-group and out-group. Findings reveal power relations and ideologies emphasized by different concerned politicians or health professionals. Potential impacts of subjective media coverage were recognized through racist perceptions and ideologies about ‘us’ and ‘them (van Dijk’s ideological square, 1988). The data identifies organization of viral discourse fragments and voicing of the authoritative personnel amid public health crisis. Representation of highest authority through positive image and discriminating out group was evident throughout the analysis.
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Copyright (c) 2023 Khalid Ahmed, Fatima tuz Zahra, Tariq Amin, Naveed Ahmad Khan

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
